Dorset’s Boutique Marketing Agency for Travel and Tourism Brands

STRATEGIC CLARITY FOR BRANDS THAT TRAVEL WELL

Reaching Audiences in

  • Illustration of a medieval knight in armor with a shield. The knight is positioned to the right of the image, facing left.
  • The Whiskey Masters logo with a crest and text 'Whiskey Masters' in black.
  • The word 'TORNO' in black text with some smaller, unreadable text above it on a white background.
  • Logo for The Guardian with dark gray text on a black background.
  • Luxurious Magazine logo with elegant font style
  • The Wikipedia logo with the text "Wikipedia" and the tagline "the free encyclopedia" below it.
  • A map showing the topography of Dorset with colored elevation lines and the text "Visit Dorset" at the top.
  • Logo for Huntingdon College featuring a bird in flight above the text.

Salt and Signal is the modern marketing partner for travel and tourism brands.
Turning moments into momentum, we build full suite strategies for better visibility and tangible growth.

Based on Dorset’s Jurassic Coast, we are a boutique marketing agency that combines strategy, content, and creativity to help brands move with clarity and purpose. From positioning to performance, we work with you to build a marketing system that feels as considered as it is effective.

Outdoor picnic setup with strawberries, grapes, bread, and drinks on a blanket, in front of a wooden bench with a soft fur animal covering it, and another fur animal lying on the blanket, greenery, and a hill in the background.

Who We Are

We’re based in Dorset, inspired by the places, home-grown brands, and people around us.

We started Salt & Signal because we wanted to do marketing differently — less noise, more purpose. We combine consultancy-level strategy with hands-on execution to deliver work that’s both smart and human.

 You’ll always know what we’re doing, why it matters, and how it’s performing. No jargon. No mystery. Just results that speak for themselves.

 Our team blends consultancy-level insight with hands-on delivery, acting as an extension of your business. You get senior support, clear communication, and the confidence that your marketing is moving in the right direction.

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That might mean refining your brand positioning, tightening your SEO foundations, or building a content and ad strategy that actually converts. We join the dots between channels, so your marketing works harder together, not in isolation.

 Some clients come to us for consultancy — strategic direction, structure, and focus. Others partner with us for complete delivery — where we handle the ongoing management and optimisation of your full marketing funnel.

 Either way, you’ll always have a clear roadmap, open communication, and measurable progress every step of the way.

Every brand has its own tempo, and we take the time to understand yours, then build a strategy that fits.

Discover Our Services

Working in Collaboration With

  • Logo with two green leaves above the words 'THE GREEN' in black text.
  • Black comic-style skull with jagged teeth and graffiti-like text that says "BAD" above it.
  • Logo of Sle Of Purbeck Golf Club featuring a lion holding a golf club, with a crown above, the numbers 18 and 92, and text below reading 'Sle Of Purbeck Golf Club'.
  • The image features the logo of the British television game show 'The 3rd Rock from the Sun,' with the show's title prominently displayed.

Let’s Talk

Whether you need strategic direction or a long-term partner, we’d love to hear from you.

We start with a free, no-obligation conversation to find out more about your brand, your goals, and what growth really looks like for you.